Dispute resolution from 90 days to 90 seconds
Empowering employees
Member self service
$400k annual savings
When I became Director of User Experience working with America's largest credit union, I encountered an outdated problem in our digital age.
Members who discovered unauthorized charges on their accounts were told, "Your dispute will take three months to resolve."
Three months. In a world with instant money transfers and quick loan approvals, this timeline felt outdated. For members living paycheck-to-paycheck, a temporary credit hanging in limbo for 90 days wasn't just an inconvenience, it was disastrous.
This realization sparked the cornerstone project for the credit union's new Digital Labs organization, an experimental arm to accelerate digital transformation focusing on speed, security, and member impact. The journey from identifying the problem to implementing a solution revealed layers of complexity beyond technology.
Imagine a single mother discovers unauthorized charges on her account. She files a dispute via telephone and receives a temporary credit. Life continues. Bills get paid, groceries bought. Then 90 days later, without warning, that credit disappears. The dispute was denied in a letter filled with confusing legal jargon she doesn't understand.
The effects were devastating:
I've spent enough time in financial services to know these aren't just operational inefficiencies. They're moments of vulnerability in people's lives. When your financial institution fails you during a dispute, it doesn't just feel like a process breakdown; it feels like a betrayal of trust.
A key lesson I've learned in tackling complex organizational problems is that visible issues often obscure deeper challenges. Our research revealed that the dispute resolution process wasn't just broken—it was fractured across multiple departments communicating differently about the same issues.
Members had no visibility into their disputes or potential impacts. Front-office staff passed along complaints due to their lack of information. Back-office teams spent days on tasks that could’ve been automated. Leadership managed conflicting priorities across separate departments.
The fundamental problem wasn't technological; it was communicational. Members were caught in the middle.
When redesigning financial experiences, I start by asking:
What do people need when something goes wrong with their money? The answer is rarely "more features" and almost always "more control and clarity.
Our solution provided that:
But the member-facing experience was just the beginning. Behind the scenes, we built robust systems that transformed the organization’s dispute handling:
Have you tried getting legal, IT, operations, and branch leaders to agree on a major process change? I have. It feels like herding cats while juggling chainsaws.
I've found that starting with the human narrative is most effective. I begin with concrete stories about real impacts, not abstract concepts about efficiency or digital transformation:
Making the pain personal creates urgency that spreadsheets and PowerPoints can't. It transforms "digital transformation" from a term into a mission.
The metrics show that 30% of disputes resolve without human intervention. The organization saves about $400,000 annually. The project won Visa's Excellence in Innovation award.
But the human impact is more substantial:
This project taught me three fundamental truths I apply to every challenge:
For simplicity, make it invisible. For oversight, make it visible. The most effective technology disappears except when needed.
One conversation, process, and success at a time. Grand visions inspire, but execution is in the details.
Start with human needs. Validate with evidence. Scale with technology. This sequence is essential.
The success of the project led to the formation of our Digital Labs organization, where we apply these principles to transform other business challenges.
Want to transform financial services? Stop discussing transformation. Start fixing what's broken step by step.
In my experience, the organizations that progress the most aren't those with ambitious digital strategies, but those willing to confront their members' challenges and systematically address them.
The dispute resolution process was just the beginning. By prioritizing human needs over technology, we've created a template for tackling entrenched operational challenges. The result isn't just better metrics—it's restored trust, empowered employees, and financial peace of mind for the members who need it most.
In financial services, that's what truly counts.