About Aaron.

Design Executive

In my current role as Vice President of Customer Experience at Randstad Digital, I elevate customer and employee insights to improve businesses and help our clients capitalize on their investments by demonstrating ROI.

I lead design teams, advancing customer-centered innovation. I support the maturation of our clients design practices across their enterprises to create cohesive, scalable solutions for businesses.

As part of Randstad Digital’s management consulting senior executive leadership, I strengthen collaboration among product, technology, organizational change management, and design teams, fostering a culture of shared goals and improving experience metrics.

Thought Leader

My ideas and opinions have appeared in The Responsive Enterprise and across Randstad Digital’s operating companies. Read some of my recent articles:

The future of loyalty: winning a larger share of your customer’s life.

Optimizing the Customer Journey: The Key to Unlocking Superior CX

Speaking, Workshops, and Teaching

  • The Psychology Behind Customer Journeys

    Illuminate by Cella Conference
    Speaker · Atlanta · 2024

  • The GenAI Fairway to Customer Delight

    Randstad Digital Executive Roundtable
    Panelist · Phoenix · 2024

  • Transforming Wasteful Business Meetings into Structured Collaboration

    Illuminate by Cella Conference
    Workshop Facilitator · Chicago · 2023

  • Organizational Strategy

    Walmart Global Tech
    Workshop Facilitator · Bentonville · 2023

  • Optimizing Design for Conversion: Turning Usability Into ROI

    Penn State University
    Speaker · Virtual · 2023

  • From Meetings to Workshops: How to Drive Open Innovation by Improving How We Meet

    CMP Design Thinking Conference
    Workshop Facilitator · Austin · 2022

  • The Art of Prototyping: Rapid Design for Maximum Usability Impact

    Penn State University
    Speaker · Virtual · 2022

  • Service blueprinting explained: The key to optimizing employee productivity

    BrightTALK Summit
    Speaker · Virtual · 2022

  • Nailing Customer Experience

    Linkedin Live by Celerity - now Randstad Digital
    Fireside chat with Greg Melia, President CXPA · Speaker · Virtual · 2021

  • Human-Centered Design in Action: Crafting Products with Purpose

    Penn State University
    Speaker · Virtual · 2021

  • Breaking Down Silos: Collaborative Product Design Across the Customer Journey

    Central PA Innovate!
    Speaker · Virtual · 2021

  • Strategic Fundraising Ideation

    American Red Cross
    Workshop Facilitator · Virtual · 2020

  • The Usability Playbook: Strategies for Crafting Intuitive Products

    Penn State University
    Speaker · Virtual · 2020

  • So You Have A Journey Map. Now What?

    Celerity - now Randstad Digital
    Speaker · Virtual · 2020

  • Journey Mapping for UX Professionals

    Celerity - now Randstad Digital
    Workshop Facilitator · McLean · 2020

  • Innovating at Speed and Scale

    UPMC, Strategic Consumer Innovation
    Speaker · Pittsburgh · 2019

  • Scaling Human-centered Design and Design Thinking for Experimentation

    NoVA UX
    Speaker · McLean · 2019

  • Launch for Libre the Ambassador

    Speranza Animal Rescue Annual Gala
    Keynote Speaker · Harrisburg · 2017

  • Design and Production Course

    Harrisburg University
    Adjunct Professor · Harrisburg · 2015

Recommendations

  • Anne Van Itallie

    “Aaron Kennelly is one of the most enthusiastic design leaders that I've encountered. He is deeply knowledgeable about customer experience, human-centered design, service design, and user research. But with Aaron, you get expertise, plus a genuinely enjoyable experience based on seeing a world full of possibility. Often conversations with Aaron are met with "yes, and!" or "what if we...?" He's a fun collaborator and his clients see the benefit of his creative thinking firsthand.”

  • Edward Stull

    “Aaron exemplifies what makes a great leader. He balances diligence with kindness, guiding his team with clarity, empathy, and a deep commitment to both individual growth and collective success.

    Aaron navigates complex organizations, often shifting between business development, HR challenges, and creative problem-solving—often all within the same hour. He is an unwavering advocate for his teammates and a skilled practitioner of all things CX and UX. More than just a strong leader, Aaron is a talented organizer, aligning teams around common goals—whether crafting a pitch deck, addressing client requests, or uplifting team morale.

    An accomplished facilitator and public speaker, Aaron blends his deep expertise of CX with an engaging and approachable presence. Most one-to-one conversations with Aaron end with a laugh and a thank-you as you’ll find yourself in a better place for having sought his advice, expertise, or to simply catch up. You would enjoy working with Aaron.

    I’m grateful for the opportunity to have worked with him and even more so to now call him a friend. Your team would be fortunate to have him at the helm.”