Aaron
Kennelly
I transform fragmented experiences into business impact.
I'm an executive design leader who specializes in regulated industry transformation. For over 18 years, I've helped organizations navigate the balance between innovation and compliance, delivering measurable business impact.
My experience has been focused on making transformations work in the real world, where technology, regulation, revenue, and human needs must align. Not just theories or frameworks. I build practical systems that deliver results.
My track record speaks for itself. Revenue growth. Operational efficiency. Employee engagement.
When customer experience is a core business strategy, you get happier users and powerful financial results
Ever wonder how to transform customer experience without disrupting your entire business? This case study reveals how a balanced approach unlocked $77M in value by addressing trust barriers, process gaps, and cultural resistance.
Through five strategic pillars, from partnership to thoughtful change management, the team achieved transformation without breaking what worked. Read this to learn how evolution, not revolution, can create profound change while bringing everyone along on the journey.
Here's what I've learned that works.
I specialize in transforming complex organizations where the stakes are high and margins for error are slim.
Most organizations try to force-fit generic transformation playbooks. I help you build systems that work within your specific constraints.
Created global design operations from Seattle to Berlin, improving efficiency by 23%.
Built cross-functional coalitions that delivered customer experience improvements and drive change.
Culture doesn't scale through mandates. It scales through systems that empower people to do their best work.
I built global design teams that reduced turnover by 20% and improved engagement by 15%.
Developed career frameworks that balance regional excellence with global consistency.
I unified nine competing consulting firms into one high-performing team on a $200M transformation
The key isn't just mapping journeys. It's fundamentally changing how work gets done while maintaining operational integrity.
Redesigned financial dispute systems, automating 30% of cases and improving customer satisfaction.
Transformed pharmaceutical order management and uncovered hundreds of millions in revenue leakage.
Led enterprise-wide journey management programs, training over 650 employees across departments.
Let’s Build
What Comes Next
If you're facing a complex business challenge or want to transform your customer experience from a cost center into a competitive advantage, I can help. Let's start a conversation.