Better outcomes.
Better Experiences.

Portrait of Aaron Kennelly smiling in a business suit.
ABOUT

I’m Aaron Kennelly, a design strategist and consultant. I help leaders escape the endless debates, stalled projects, and guesswork by building experiences that customers love and executives can’t ignore.

Who I Help

In-House Leaders

I help Marketing, CX, UX, Product and digital leaders move beyond wireframes into strategy winning budgets, shaping priorities, and driving buy-in at the executive table.

Growth    Leaders

I work with you to streamline journeys, boost conversion, increase adoption and deliver experiences people want to engage with all backed by data you can defend.

Partners      

I provide the frameworks, tools, and coaching that help you win more engagements, price with confidence, and deliver with less rework or burnout.

Latest Projects

Happier users and powerful financial results

Ever wonder how to transform customer experience without disrupting your entire business? This projects reveals how a balanced approach unlocked $77M in value by addressing trust barriers, process gaps, and cultural resistance.

Through five strategic pillars, from partnership to thoughtful change management, the team achieved transformation without breaking what worked. Read this to learn how evolution, not revolution, can create profound change while bringing everyone along on the journey.

EXPERTISE

How I Help

I specialize in business transformation through system adoption, conversion optimization and user experience design.

01/
Impact You Can Measure

I uncover friction in your journeys and fix it, so you see clear improvements in retention, revenue, and satisfaction—numbers you can confidently share with your board, stakeholders, or team.

UX Research Programs
Design Systems
AI-First Design
Evidence-Driven Design
Screenshot of a design system website “Digital Toolkit” for financial services client.
02/
Clarity in Complexity

I cut through politics and competing opinions, turning chaos into a focused plan of action. You’ll move forward with alignment and momentum.

Team Building
Mentorship & Career Growth
Stakeholder Alignment
Structured Collaboration
Cross-functional team of professionals collaborating around a customer journey map on a whiteboard.
03/
Flexible Expert Support

Get senior-level expertise when you need it, without the overhead, commitment, or complexity of a big consultancy or full-time hire.

AI-Powered Practices
Process Optimization
Service Design
Change Management
Image of a presentation slide show casing using a customer journey map apart of a digital transformation to align customer and business objectives.
CONTACT

Let’s Build
What Comes Next

Ready to create experiences that deliver impact? 
Let’s turn complexity into clarity, and ideas into measurable outcomes.

Design Notes

Thoughts Behind the Work (Coming Soon)